About Us
- About Our CEO
Our Leadership
Umair M. Siddiqui is a visionary leader with a diverse career spanning multiple industries. Starting as a professional banker, he developed deep expertise in financial strategies and market dynamics, forming the foundation for his future success.
As CEO of Unwired Tech, he drove significant advancements in technology and innovation. Building on this momentum, he established Aura Luxury Group, serving as Chairman and propelling its companies to become leaders in luxury and technology sectors.
Continuing his passion for innovation, he launched SoftSoul International, a cutting-edge IT firm delivering transformative digital solutions. Through strategic vision and dynamic leadership, Mr. Siddiqui inspires teams and ensures Aura Luxury Group remains at the forefront of excellence and global impact.
- Core values
Our Core Values
At Aura Luxury Group, we hold ourselves to the highest standards, with core principles that define our identity, shape our culture, and guide every decision and action we undertake, ensuring excellence at every step.
Integrity
We uphold the highest ethical standards in all our dealings.
Innovation
We embrace creativity and pursue cutting-edge solutions to meet evolving challenges.
Excellence
We strive for perfection in every project, ensuring superior outcomes.
Sustainability
We are committed to eco-friendly practices that positively impact our planet and society.
Company History
“Aura Luxury Group, founded in 2020, is a premium conglomerate consisting of four leading companies, each excelling in its own domain. With a focus on luxury, innovation, and unmatched customer satisfaction, Aura Luxury Group is setting new benchmarks of excellence across various industries. Our diverse portfolio includes and our expert teams collaborate to create extraordinary experiences. As the leader of this luxury group, Aura continues to expand its influence and redefine opulence for today’s discerning clientele.”
Our journey began with Aura Luxury Consultancy, a premier business consultancy offering strategic insights and tailored solutions to empower businesses to thrive. With a focus on innovation, excellence, and personalized strategies, we have built a reputation for guiding organizations toward sustainable growth and success.
By understanding unique challenges and opportunities, We deliver transformative results, enabling clients to navigate complex markets confidently. As a trusted partner, we continue to set the standard for excellence in business consultancy, shaping the future of enterprises worldwide.
Our second venture, Unwired Tech (unwiredtech.ae), specializes in IT product distribution, seamlessly bridging the gap between cutting-edge technology and businesses worldwide. With a commitment to delivering innovation and excellence, we empower organizations by providing access to the latest technological advancements.
We ensure reliable solutions, fostering growth and efficiency for clients across diverse industries. By connecting businesses with transformative technology, we drive progress and help them stay ahead in an ever-evolving digital landscape. Our mission is to be a trusted partner in revolutionizing global IT distribution.
Next, we launched SoftSoul International, a dynamic marketing agency dedicated to crafting innovative and data-driven strategies that help businesses achieve their digital goals. By blending creativity with analytics, we deliver impactful campaigns tailored to maximize brand visibility and engagement.
We specialize in providing comprehensive solutions, from Web development and social media management to performance marketing and beyond. Our mission is to empower businesses to thrive in the digital age, setting new benchmarks for excellence in the marketing landscape.
Finally, we introduced Amaztronics, an innovative e-commerce platform offering a wide range of gadgets and smart technology products designed to cater to tech enthusiasts and everyday users alike. With a focus on quality, variety, and customer satisfaction, We connect users to the latest advancements in technology, making cutting-edge products accessible to all.
From essential gadgets to groundbreaking innovations, our platform provides seamless shopping experiences and reliable solutions for every need. Amaztronics is committed to redefining convenience and excellence in the ever-evolving world of e-commerce.
Media and Recognitions
